Both SEO and AdWords fall under search engine marketing for a start up. The techniques improve the quality and quantity of traffic for a website. Search engine optimization (SEO) ensures that a start up gets traffic from free natural or organic search in search engines, such as Google and Yahoo. Search results include websites, pages, and blogs that a search engine considers to have relevant information for the users. A start up can improve the number of visitors a website receives using SEO. This technique focuses on creating keyword relevant titles that appear in search engine results. Make sure to check before hiring.
AdWords, unlike SEO, involves paid search results. Google offers an AdWord system where advertisers bid for keywords to position their ads on Google search results and other Google platforms such as YouTube. Users only pay for clicks on the ads. Notably, AdWords only apply for Google sites while is applicable for sites that can be searched using any search engine. There several tips on configurations and approaches that users can apply to make their sites search engine friendly. Sites with AdWords either appear at the top or bottom of the result’s page. On the other hand, start ups should work hard on SEO to ensure that their sites appear among the top in organic search results.
SEO is a cheaper way of improving the quality and quantity of traffic towards a site. SEO is a cost effective inbound way of marketing as compared to the traditional approaches such as cold calling. The technique also improves the usability of a site as a developer rearranges its architecture to improve search engine navigation. A well-optimized website can result in brand awareness since it will keep appearing at the top of a search results page. Users can easily associate with a brand and trust the firm since top results are perceived as more credible. Users can deploy analytics and other reporting techniques to measure the effectiveness of SEO tool.
AdWords give immediate results since users can create advertising campaigns even for new sites to get targeted traffic. On the contrary, for SEO, web creators need more time to get good rankings. Furthermore, if user’s keywords match the ones used on an ad, the site will appear on top of natural search results. AdWords can be used in other Google platforms that support Google Adsense such as YouTube. It is easier for a start up to assess and determine the return on
Investment while using AdWords. This approach is crucial during
budgeting and planning for marketing programs for an enterprise. AdWords system allows users to set a budget and to suspend the advertising plan when required. Also, AdWords offers over 40 languages for targeting a campaign. Advertisers can also select different times of the day for maximum targeting using AdWords.
Clearly, SEO and AdWords are ideal for start ups that need targeted traffic to increase sales and profits. The tools enable a firm to get new customers, test products, and improve the effectiveness of their websites. AdWords offer immediate results while SEO takes more time to improve site ranking. However, the former requires an investment while the latter is free and focused on organic search results. A start up can adopt both AdWords and SEO for fast results on improved quality and quantity of traffic.